Top ASO Tips to Optimize Your Mobile App | App Store Optimization Tips | ASO Tips | App Marketing

Funzoft
2 min readNov 19, 2022

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App store optimization (ASO) or Play Store Optimization is the method of rising the visibility of a mobile app (such as AN iPhone, iPad, Android, BlackBerry or Windows Phone app)

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Funzoft ASO Services

What is ASO:

App store optimization (ASO) or Play Store Optimization is the method of rising the visibility of a mobile app (such as AN iPhone, iPad, Android, BlackBerry or Windows Phone app)

Let’s Get Started:

You’ve put in a whole lot of tough work to make a remarkable app, and posted it on the app store or play store. After your app release, it’s time to get people to download it and use your app. So, I’ve prepared a listing of 38 App optimization or ASO guidelines to get app downloads for your app.

Funzoft ASO Services

Beside these Points there are specific ON Page & OFF Page optimizations which need to be done in order to get downloads and good rankings on keywords, which are very very important!

1. App Name & Keywords
2. App Name Format
3. App Name Length
4. App Subtitle
5. App Description & Keywords
6. App Description — The First Few Sentences
7. App Description — The Expanded Description
8. App Description Length
9. App Promotional Text
10. App Icon
11. App Store Keywords — Getting Keyword Ideas
12. App Store Keywords — Selecting Your Keywords
13. App Store Keyword Optimization
14. In-App Purchases
15. App Screenshots
16. App Preview Video
17. App Store Ratings — The Impact
18. App Store Ratings — Getting Five-Star Ratings
19. App Store Ratings — Reply To Reviews
20. App Store Ratings — One-Star Reviews
21. App Localization Strategy
22. App Localization — Best Countries For Your App
23. App Localization — Top Countries By Revenue
24. App Indexing — Spotlight Search
25. App Indexing — Firebase Indexing
26. App Conversion Rates — The Impact
27. App Conversion Rates — Page View CR
28. App Conversion Rates — Download CR
29. App Size
30. App Pricing — Free with In-App Purchases
31. App Pricing — Free with Ads
32. App Pricing — Paid Apps
33. App Compatibility — iMessage
34. App Compatibility — Apple Watch
35. App Compatibility — Family Sharing
36. App Compatibility — Game Center
37. App Updates
38. Making a good ASO Strategy

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Funzoft
Funzoft

Written by Funzoft

Funzoft is a top leading tech Company in Pakistan

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